Our Advisory Board

Here at APVA we are passionate about the future of the VA profession. 

APVA aims to be one of the leading professional body and organisation for virtual and remote based independent business owners including VAs, Social Media Managers and Online Business Consultants in the UK, Europe and across the globe.

We train, we educate and above all we champion virtual independent professionals and support and encourage our members to be professional, safe business owners.  APVA sets best practice and professional standards across the profession.

It is our mission as a Board and an organisation to elevate the profile of our growing profession, ensure professional standards are met whilst changing the perception of the role and improving the industry for those internally and externally.

“Alone we can do so little. Together we can do so much.”

Helen Keller

Tiffany Wise, CEO & Founder, TWVA

Founding Board Member

Entrepreneur and working mum, Tiffany set up TWVA in 2016 from her home office in Buckinghamshire providing business support services to busy and ambitious Executives and business owners.  In just 2 years the business has built up a strong portfolio of clients and Tiffany now works with a team of top-level associates, each with their own area of expertise.

Tiffany has always been incredibly ambitious and dedicated to her work.  She was offered her first business partnership at 17, with a second following just a year later.  However, both were turned down in her pursuit to become a PA.  She went on to graduate from Lucie Clayton Secretarial College in 2001 and quickly gained a reputation as a top-level PA/EA within central London, working for a number of large organisations within the financial services, banking, private equity and consumer services sector including companies such as Merrill Lynch and The AA.

Tiffany is honoured to be a part of the APVA Advisory Board and champions the need for a professional body and organisation for virtual freelancers.  Also, as a business that uses VA’s itself, Tiffany is keen to spread the word about the benefits that come from working with VA’s whilst similarly educating business owners on the importance of working with freelancers that adhere to best practice and professional standards.

Outside of TWVA, Tiffany enjoys spending time with her young son and has recently been elected as a Parent Governor at his primary school.  She also enjoys walking her cockapoo Denzel (when he’s not asleep in the home office!), grabbing a bite to eat with friends and boxing (don’t worry, the gloves are left at the gym!).


Lucy Messaritis, Founder, Nixon Executive Support

Board Member

Lucy runs Nixon Executive Support from her home office in a small but idyllic market town just outside Bristol and brings over 15 years of executive support experience (over 7 years of which were at McKinsey & Company in London) to her successful and busy virtual business support offering.

Since its creation in October 2015, Nixon Executive Support has worked with software developers, legal experts, public speakers, editors, management consultants and security firms…safe to say Nixon Executive Support is most definitely a ‘niche-free zone’! Lucy firmly believes that the interpersonal relationship is key to a successful, trusting partnership between businesses and that integrity, authenticity and no-nonsense communication are central to the success of any business.

Lucy is excited to be part of the APVA Advisory Board. She is incredibly passionate about what APVA is doing for the industry, especially in terms of the much needed and proven-to-be sought after regulation/accreditation, and can often be found in public forums championing what she firmly believes to be the absolute necessity for business owners to have basics such as insurance in place before they even consider signing on a client.

When she’s not juggling multiple diaries and to-do lists, Lucy enjoys hanging out with her husband and daughter (and their two cats), walking in the countryside, cooking overly complicated/messy meals and then working off the calories at the gym, if/when time allows!



Alex Hughes, Founder, Auxilium Admin

Board Member

Alex runs ‘Auxilium Admin’ based in Kingston upon Thames where she lives with her husband Michael. She has two Daughters who have recently flown the nest and are now working in the world of Fashion and Finance.

Alex has 15 years’ experience in Finance in the City, working as a Foreign Exchange Dealer, Corporate Sales Executive and Software Sales Executive. Post having children she left the financial markets and entered the Manufacturing Industry working for a local bespoke furniture manufacturer as an Administration Manager. She started part time around her family and left after 17 years! This role gave her top down experience of what a SME needs from this role and she managed the administration from ordering toilet rolls and stationery to tenders and accreditations processes. This role covered aspects in finance, marketing, sales, CRM, HRM, health and safety and so the list goes on. Whilst in this role and juggling family life with small children and ailing parents, Alex completed a degree in Business and Professional Administration at Kingston University.

Since launching her business in 2017 Alex has been an avid networker meeting local businesses and other VAs to ensure that the power and value of services that the VA industry provides, is elevated to the professional level it deserves.

Alex is delighted to have been asked to join the APVA Advisory Board to offer her pearls of wisdom, insights and experience over her many years in administration. She is an avid supporter of accreditation for this Industry that she believes should be open to all, and one that every online business owner / VA should aspire to and be proud to attain. It is also an accreditation that Business Owners will rank as a vital requirement for their decision-making process in employing services from this Industry.

Outside of Auxilium Admin, Alex enjoys her pilates classes, choir, visits to the cinema and theatre, guiding and supporting her girls in the world of work, cooking and exploring the world of gin. Two facts that you would not know about Alex is that she was a Campanologist and a Hospital Radio presenter in her youth.

Kitty Fairbairn, Founder, Aspen VA Services

Board Member

Kitty joins the Advisory Board as our newest VA, having launched her business, Aspen VA Services, at the start of the year following completion of the APVA Nurture Programme.

Kitty comes to the VA world from a financial services background, having worked in the City of London supporting board-level executives. She’s dedicated to providing first-class, traditional EA support on a virtual basis to busy individuals and small businesses. She takes great pride in becoming her clients’ right-hand person, putting solutions in place to ensure efficiency and optimal conditions to help them achieve their goals. Essentially taking care of their to-do lists, allowing them to get more done!

Kitty lives in London with her husband and young son and decided to make the move from EA to VA towards the end of her maternity leave. Working as a virtual assistant has been the perfect solution – allowing her to continue doing a job she loves, whilst providing flexibility and more time to spend with her family.

Having recently launched, Kitty understands the challenge of making the move from employee to business owner and all that entails – which is why she’s so passionate about APVA and the invaluable support community and coaching programmes it provides. Kitty is delighted to join the Advisory Board and is passionate about helping to champion high standards and accreditation within the VA and online business owner community. She knows the importance of having a supportive and collaborative community in getting your business off the ground and making it a success.

When Kitty isn’t working she loves spending time with family and friends, trying out new restaurants and visiting the theatre, particularly musicals – in a past life Kitty trained as a professional dancer.

Charlotte Wibberley, CEO & Founder, APVA

Board Chairman

Charlotte Wibberley is an Online Business Manager enabling entrepreneurs and business owners to have the freedom to do what they do best and follow their passion.

Charlotte leapt into self-employment after having her son in 2012 starting her first online business, a multi-award winning VA business in 2013. This success enabled her to find her passion in supporting successful women juggling family and business as their OBM. Charlotte is the extra pair of hands, the like-minded buddy and chief cheerleader for businesses goals and ambitions. She loves helping clients achieve their goals they secretly dared to desire but feared to hope and aim for through strategic advice and top notch implementation.

Charlotte also has over 5 years experience coaching and mentoring VAs looking to build their businesses, grow their teams and achieve their dreams. Seeing people grow and build successful businesses around their lifestyles is close to Charlotte’s heart: it is one of her passions and key purposes.

Outside of work Charlotte is mum to Alex, 6 and Evie, 4 who keep her busy and out of trouble! She also enjoys going to the gym and the rare date night with her fellow entrepreneurial husband, Andrew.

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