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It’s back! The Ultimate Conference for Virtual Assistants, OBMs & freelancers
#elevate21
1 July 2021
Direct to you in your home, wherever you are in the world!
Lessons from Lockdown
It’s back, and it’s better than ever!
Having had a sell out summit in September 2020, we couldn’t WAIT to bring you another virtual conference to blow your mind and see you thrive as business owners in the current climate.
Our 2021 conference will be focusing on Lessons from Lockdown and will be a chance to look at the new opportunities arising out of the COVID pandemic and changing ways of working.
With more and more businesses starting or moving online, the Virtual Assistant, Social Media and online business support industry has NEVER been more important.
We want to build on the lessons learnt in the last 12 months and bring the industry together to emerge stronger than ever from the pandemic.
We are busily pulling together the line up for the summit but it promises to be bigger and better than ever!

Nicola Huelin
Award-winning, certified Business Coach and Mentor
Building your business from a place of FLOW (even during challenging times)
Find out more about Nicola's Session
Overwhelm is something that many business owners struggle with, especially during challenging times.
Nicola Huelin, is certified Business Coach & Mentor, specialising in empowering women with her proven FLOW methodology, to help women start, grow and scale their business from a magical space she calls FLOW.
Learn the 8 steps to achieve your biggest vision, goals and impact where 20% of your effort creates 80% of your biggest results.
Zero overwhelm, maximum fulfilment and ease.
Nicola's Bio
Nicola Huelin is an award-winning, certified Business Coach and Mentor, on a mission to empower one million women to build a successful business they love from a place of FLOW – where 80% of our biggest impact, results and fulfilment, come from 20% of our efforts.
Author of The Invisible Revolution (listed in The Independent’s 10 best business books written by women), TEDx speaker, regular business columnist, founder of Mpower for mums in business and Grow Your Coaching Business – Nicola’s 26 years’ of business experience span a successful career in business consultancy and 16 years as an entrepreneur.
Trusted for her expertise, caring and down to earth approach and holistic philosophy when it comes to business success, Nicola’s work has been featured on international TV and Radio. Nicola has connected, coached and mentored 1000’s of female business owners who dream of turning their big calling into a great living, without compromising their quality of life, health or sanity in the process.
Nicola is a qualified transformational coach and holds an Honours degree in business economics with a specialism in Marketing, postgraduate qualifications in business and is a registered member with the Association for Coaching.
www.mpower.global www.growyourcoachingbusiness.co.uk www.nicolahuelin.com

Annabel Kaye
Irenicon & Koffeeklatch
How and why to create a plan to get paid
Find out more about Annabel's Session
So many VAs rely on doing good work and sending out invoices. But having a plan to get paid that integrates with your business, service and contractual model is vital in an ever changing world. What do you need to do?
Annabel's Bio
Celebrating over 40 years in business, Annabel founded KoffeeKlatch in 2009 specifically to support organisations which outsource to freelancers. Her practical expertise in outsourcing to VAs, web designers, bookkeepers, trainers and more, is a key part of her story. She lives the life she talks about. She still advises businesses from the smallest to the largest on how to contract and manage their teams and how to create REAL flexibility that doesn’t hurt.

Denise Farquharson
Denise Farquharson Coaching
Courageous Conversations – How to have them during the client lifecycle.
Find out more about Denise's Session
*Courage to speak up
Explore what it takes to speak up and challenge any micro-aggressions that are seen or affect people of colour in your business.
*Courage to learn
With all the media noise what should be learnt about people of colour.
What is relevant to my business? and how do I reapply that learning?
*Courage to write the right thing
The words, phrases, tone and nuances can all make a difference.
As a VA it’s important deliver the message that you write.
In that case let’s explore….what is the right thing to write?
Denise's Bio
Ask most of Denise’s friends, clients or colleagues and they would say she definitely wants everyone to stretch, succeed and soar in whatever capacity of talent and passion they have.
Engaging with others and building rapport is key for her extensive successes.
Author, trainer, speaker and coach – Denise brings 30+ years of navigating the corporate life in Health, Rail, Automotive, IT and more recently Transport where she currently coaches the BAME network, influences corporate policy making and coaches in health & safety.
Denise also runs The Empowered Coach Facebook group, purely focused on upskilling online coaches. Connect with her and she will leave you with practical next steps to understand diversity in any area that you work in – plus! – how to engage effectively with people of colour to get the best outcomes.
Find out more about Nicola's Session
Overwhelm is something that many business owners struggle with, especially during challenging times.
Nicola Huelin, is certified Business Coach & Mentor, specialising in empowering women with her proven FLOW methodology, to help women start, grow and scale their business from a magical space she calls FLOW.
Learn the 8 steps to achieve your biggest vision, goals and impact where 20% of your effort creates 80% of your biggest results.
Zero overwhelm, maximum fulfilment and ease.
Find out more about Annabel's Session
So many VAs rely on doing good work and sending out invoices. But having a plan to get paid that integrates with your business, service and contractual model is vital in an ever changing world. What do you need to do?
Find out more about Denise's Session
*Courage to speak up
Explore what it takes to speak up and challenge any micro-aggressions that are seen or affect people of colour in your business.
*Courage to learn
With all the media noise what should be learnt about people of colour.
What is relevant to my business? and how do I reapply that learning?
*Courage to write the right thing
The words, phrases, tone and nuances can all make a difference.
As a VA it’s important deliver the message that you write.
In that case let’s explore….what is the right thing to write?
Nicola's Bio
Nicola Huelin is an award-winning, certified Business Coach and Mentor, on a mission to empower one million women to build a successful business they love from a place of FLOW – where 80% of our biggest impact, results and fulfilment, come from 20% of our efforts.
Author of The Invisible Revolution (listed in The Independent’s 10 best business books written by women), TEDx speaker, regular business columnist, founder of Mpower for mums in business and Grow Your Coaching Business – Nicola’s 26 years’ of business experience span a successful career in business consultancy and 16 years as an entrepreneur.
Trusted for her expertise, caring and down to earth approach and holistic philosophy when it comes to business success, Nicola’s work has been featured on international TV and Radio. Nicola has connected, coached and mentored 1000’s of female business owners who dream of turning their big calling into a great living, without compromising their quality of life, health or sanity in the process.
Nicola is a qualified transformational coach and holds an Honours degree in business economics with a specialism in Marketing, postgraduate qualifications in business and is a registered member with the Association for Coaching.
www.mpower.global www.growyourcoachingbusiness.co.uk www.nicolahuelin.com
Annabel's Bio
Celebrating over 40 years in business, Annabel founded KoffeeKlatch in 2009 specifically to support organisations which outsource to freelancers. Her practical expertise in outsourcing to VAs, web designers, bookkeepers, trainers and more, is a key part of her story. She lives the life she talks about. She still advises businesses from the smallest to the largest on how to contract and manage their teams and how to create REAL flexibility that doesn’t hurt.
Denise's Bio
Ask most of Denise’s friends, clients or colleagues and they would say she definitely wants everyone to stretch, succeed and soar in whatever capacity of talent and passion they have.
Engaging with others and building rapport is key for her extensive successes.
Author, trainer, speaker and coach – Denise brings 30+ years of navigating the corporate life in Health, Rail, Automotive, IT and more recently Transport where she currently coaches the BAME network, influences corporate policy making and coaches in health & safety.
Denise also runs The Empowered Coach Facebook group, purely focused on upskilling online coaches. Connect with her and she will leave you with practical next steps to understand diversity in any area that you work in – plus! – how to engage effectively with people of colour to get the best outcomes.

Janine Coombes
Marketing Coach and Consultant
How to stop swapping time for money: A simple way to package up your services for more freedom in your business
Find out more about Janine's Session
Is this you; you’re as busy as anything but your bank balance doesn’t match the endless hours of hard work you’re putting in?
If you’re charging for your services by the hour then this session is for you.
I’ll be running through:
- Why charging by units of time could be harming your business
- The different options that are open to you when packaging up your services
- The best way to go about packaging up your services so you know they will sell
Janine's Bio
Janine is a marketing consultant and small business strategist who helps business owners earn more money for less effort in their business.
Janine has a business degree, marketing diploma and 20 years of industry experience. Having worked for the likes of EE, Orange and Europcar in her early career, she set up her own consultancy in 2018. She specialises in working with founders and personal brands.

Sarah Giles
Confidence Coach
Developing self-belief and building your confidence so you can take action.
Find out more about Sarah's Session
Is lack of confidence holding you back?
In this session, Sarah shares some strategies to help you overcome those feelings of self-doubt and fear that often get in our way. Confidence is a muscle that you need to keep exercising.
You can start using these strategies to change the way you feel and act. Finding the courage and confidence to be yourself and take action to reach your goals.
Sarah's Bio
Sarah Giles is a Confidence Coach. She helps quietly ambitious women to grow in confidence and transform their own wellbeing so that they can discover their true potential. Sarah uses a blend of coaching and NLP techniques to support her clients on their confidence journey.
Sarah also works with organisations offering bespoke 1:1 and group coaching to support with employee wellbeing. Providing people with the tools to help make some positive changes to enhance their health and wellbeing.
Sarah has a background in HR spanning over sixteen years and has operated in a variety of roles leading up to Head of HR/HR Director level. She has experienced numerous industries but spent most of her time working in Professional Services.
Sarah is a Chartered Member of the Institute for Personnel & Development, a certified NLP (Neuro-Linguistic Programming) Practitioner, Life Coach and Time-Line Therapy Practitioner. She is also qualified in Psychometric testing and uses a variety of Resilience and Strengths profiling tools in her work.”

Becky Stevenson
Business Improvement Consultant
Customer Journey: – have you got the basics in place?
Find out more about Becky's Session
You will learn how to add valuable steps to your Customer Journey to bring wow, to stand out against your competitors and how to make the journey easy to manage for you and your clients.
Becky's Bio
Becky Stevenson has over 20 years’ experience from working at leading companies. During this time Becky learnt how to systemise, improve and implement processes to ensure that large scale and complex operations ran like clockwork. Now in her own business, it is her mission to help as many businesses as she can to become efficient, streamlined, productive, profitable and importantly, happy business owners.
Becky is different from a Business Coach, she is hands-on and doesn’t just give theories. Every business owner is unique, and the approach shouldn’t be the same, it’s adapted to suit the goals and aims of the business. The techniques that are used work well no matter what industry you are in and her clients have been from a wide range of sectors.
Becky’s approach is straight forward, no-nonsense, jargon-free, and looks at the foundations of a business to find the target problems and areas of improvement.
Find out more about Janine's Session
Is this you; you’re as busy as anything but your bank balance doesn’t match the endless hours of hard work you’re putting in?
If you’re charging for your services by the hour then this session is for you.
I’ll be running through:
- Why charging by units of time could be harming your business
- The different options that are open to you when packaging up your services
- The best way to go about packaging up your services so you know they will sell
Find out more about Sarah's Session
Is lack of confidence holding you back?
In this session, Sarah shares some strategies to help you overcome those feelings of self-doubt and fear that often get in our way. Confidence is a muscle that you need to keep exercising.
You can start using these strategies to change the way you feel and act. Finding the courage and confidence to be yourself and take action to reach your goals.
Find out more about Becky's Session
You will learn how to add valuable steps to your Customer Journey to bring wow, to stand out against your competitors and how to make the journey easy to manage for you and your clients.
Janine's Bio
Janine is a marketing consultant and small business strategist who helps business owners earn more money for less effort in their business.
Janine has a business degree, marketing diploma and 20 years of industry experience. Having worked for the likes of EE, Orange and Europcar in her early career, she set up her own consultancy in 2018. She specialises in working with founders and personal brands.
Sarah's Bio
Sarah Giles is a Confidence Coach. She helps quietly ambitious women to grow in confidence and transform their own wellbeing so that they can discover their true potential. Sarah uses a blend of coaching and NLP techniques to support her clients on their confidence journey.
Sarah also works with organisations offering bespoke 1:1 and group coaching to support with employee wellbeing. Providing people with the tools to help make some positive changes to enhance their health and wellbeing.
Sarah has a background in HR spanning over sixteen years and has operated in a variety of roles leading up to Head of HR/HR Director level. She has experienced numerous industries but spent most of her time working in Professional Services.
Sarah is a Chartered Member of the Institute for Personnel & Development, a certified NLP (Neuro-Linguistic Programming) Practitioner, Life Coach and Time-Line Therapy Practitioner. She is also qualified in Psychometric testing and uses a variety of Resilience and Strengths profiling tools in her work.”
Becky's Bio
Becky Stevenson has over 20 years’ experience from working at leading companies. During this time Becky learnt how to systemise, improve and implement processes to ensure that large scale and complex operations ran like clockwork. Now in her own business, it is her mission to help as many businesses as she can to become efficient, streamlined, productive, profitable and importantly, happy business owners.
Becky is different from a Business Coach, she is hands-on and doesn’t just give theories. Every business owner is unique, and the approach shouldn’t be the same, it’s adapted to suit the goals and aims of the business. The techniques that are used work well no matter what industry you are in and her clients have been from a wide range of sectors.
Becky’s approach is straight forward, no-nonsense, jargon-free, and looks at the foundations of a business to find the target problems and areas of improvement.
Wondering why you should join the event? Let our last delegates tell you! 🙂


What a day we had! Utterly amazing and jam-packed full of value…





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