What. A. Year. One minute, we’re all checking our emails in coffee shops, hot-desking in shared work spaces, and having face-to-face meetings with clients. The next minute, we’re in tier 14 with back-to-back Zoom meetings and day-dreaming of in-person networking events, even if we loathed them before.
We’ve all had to adapt over the last year, whether that’s been to mask-wearing, self-isolation, doing everything online, home-schooling… We’re all familiar with change, and many of us have learned that in order to stay relevant, competitive and in-demand, we have to embrace occasional (and carefully considered) change in our business.
Yes, we may have a specialism in business that we’ve been perfecting for the last few years – whether that’s traditional PA support, web design, social media marketing, etc. – but it’s worth considering whether or not upskilling in a slightly different area could be valuable. With a broader skillset, even if your existing workload reduces due to unforeseen circumstances, you’ve got the chance to work with a whole new pool of customers who require different services to those you normally offer.
Pivoting isn’t a bad thing – it’s a necessity in business, even if it’s just for the short term. Just ensure that you have the knowledge and skills to offer the same high level of customer support that your clients are used to. If work quietens down at any point for you, spend some time trialing new software, completing free or low-cost courses, or undergoing training in the services that you’d like to offer to ensure that your knowledge is solid and secure and comprehensive! In addition to this, it’s worth ensuring that you have insurance and contracts that cover the new services that you provide. It’s worth visiting https://www.koffeeklatch.co.uk/store/ to see whether there are any add-ons that can be added to your existing business contracts to help them remain relevant and appropriate for the new services you offer.